Real world application of the Soft Top Intrepid brand identity, screen printed for their official band merchandise.
The Project
Soft Top Intrepid needed a distinct visual identity that matched their unique musical style. The band approached me with a rough, hand-drawn sketch of what they wanted, but they needed someone to refine that raw concept into a polished, professional logo. My job was to take their initial idea, clean up the typography and composition, and deliver flexible vector assets that could handle the wear and tear of gig life. Specifically, the design had to scale easily across merchandise like t-shirts and promotional stickers.
The Process: From Sketch to Stage
Translating a client’s sketch into a finished product is always a fun balancing act. You want to honor their original vision while applying professional design principles to make sure it actually works in the real world.
After finalizing the primary full color logo, I knew the band would need more versatile options for affordable, single color merch printing. I developed a few stylized line art versions of the design. These high contrast variations kept the core energy of the original logo but stripped away the complexity, ensuring clean burns on screen printed t-shirts and sharp edges on die cut stickers.
The project started with this raw concept sketch provided directly by the band.
The finalized primary logo, balancing the band's original vision with clean, scalable vector design.
Grayscale variation of the Soft Top Intrepid logo.
Stylized text variation of the Soft Top Intrepid logo.
Stylized line-art variation of the Soft Top Intrepid logo.
The Payoff
Seeing a brand identity go from a sketch to physical merchandise is incredibly rewarding. Providing the band with a complete toolkit ranging from the main colorful mark to the simplified line art gave them the flexibility to promote themselves effectively, look professional on stage, and sell eye catching merch to their fans.
Front and back view of T-shirt utilizing designed element
